Why should your company invest in employer branding?
Multiple studies confirm that a respected employer brand is the cornerstone of successful recruiting. It tells the truth about what the day-to-day life in your company looks like and how your employees feel about working there. Honest and transparent communication helps job seekers decide whether your company is the right place for them.
A respected employer brand attracts the best talent
People no longer choose their work based purely on salary. As the lines between work and free-time continue to blur, job seekers expect companies to offer immaterial and practical perks along with economic safety. A successful employer brand communicates all the perks and terms your company has to offer. Those who succeed in this, reap the many benefits of recruiting the best available talent.
A respected employer brand lowers employee turnover and increases company returns
Recruiting a new employee is a big investment. It doesn’t just take working hours and marketing costs to bring in new employees. You also need to consider what goes into onboarding and possibly re-recruiting talent. Since a great employer brand helps to attract the best talent, and thus eliminate wrong hires, its ROI can be measured in lowered total costs in your recruitment budget.
Key reasons why you should invest in employer branding (TLDR):
- You are more likely to succeed in your recruiting
- A great employer brand lowers employee turnover
- A great employer brand lowers employee costs and the HR’s workload on recruiting