Mapita Oy

(Lead) Digital Marketing Specialist, SEO & Analytics

Julkaistu 20.10.2021

(Lead) Digital Marketing Specialist, SEO & Analytics

Mapita Oy is a SaaS company providing a community engagement platform called Maptionnaire. The company is based in Finland and founded in 2011. Our firm spawned from the land use planning and urban studies group at Aalto University, where our team conducted research on geographical online questionnaires. Our proprietary community engagement service Maptionnaire® was first launched in 2012. It’s based on years of research using the SoftGIS (geographic information system) method for analyzing human experiences and everyday behavior related to residents’ environments. Today, the Maptionnaire Community Engagement Platform is a global service with customers in over 30 countries.

Mapita is now looking for a Digital Marketing Specialist with an analytical mindset and a can-do attitude to join their team in Helsinki! In this responsible and versatile position, you get to take true ownership of Mapita’s digital marketing operations and process development.

As Digital Marketing Specialist your responsibilities include:

  • Taking ownership of our digital marketing and sales ecosystem
  • Monitoring digital marketing analytics KPIs and analysis of marketing data for better and meaningful customer insights and improvement opportunities
  • Developing and improving web and marketing analytics through tools, technologies and processes with e.g. SEO
  • Increasing awareness and the amount of good-quality inbound leads across online channels
  • Working closely with sales and marketing staff to drive traffic and improve engagement
  • Building Mapita’s social media presence and the effectiveness of our activities across all media. You are talented in choosing where we should advertise and when, content creation skills we can provide within the current team
  • We also hope that you are willing to take more responsibilities over time and grow into a leading role in the marketing team. We are willing to give you as much responsibility as soon as you are up to it

Ideally, we are looking for someone with an analytical, hands-on and can-do mindset. We appreciate your previous experience in digital marketing and more importantly your proactive approach to bringing insight that will help Mapita & Maptionnaire to grow and succeed in the future. We are a growing and start-up-like team with low-hierarchy, so we’re all in for your interest to take over new responsibilities and new ideas to improve our way of working.

The role is customizable also for a senior level digital marketing expert and you can also take the lead responsibility right away or after you have gathered more experience in the role. In the future we also hope that you’re eager to take over a team lead -responsibility. We don’t expect you to know everything but we hope you are eager to learn and accept new challenges. Our small yet experienced and highly-skilled team is always there to support you succeed!

Mapita can offer you:

  • A meaningful job where you will be able to create a positive impact on cities and improve residents’ lives. This is what we believe in.
  • A job in a growing scale-up company, where everyone is devoted to their job
  • Your basic lunch & culture benefits & occupational health benefits. You also get to pick the best laptop and phone to support your work (Apple or PC).
  • Flexible working hours and remote work opportunity
  • Opportunities for professional growth, for example as a team lead (we trust people who want to do something outside their “job title”).
  • Modern office space in the heart of Helsinki where there’s always ice cream in the freezer to cheer up your day!

We expect you to have:

  • Previous work experience in digital marketing (at least 1-2 years), for example in a digital marketing agency or in an in-house marketing team (or other proven skills)
  • A comprehensive understanding of digital marketing channels, marketing analytics and SEO
  • The ability to solve problems independently and also great teamwork skills
  • Previous experience with Google Analytics
  • Fluent skills in English, both written and verbal

We consider as a plus:

  • Previous experience with social media channels, Google Ads, Facebook Business Manager, Datastudio, Mailchimp, Pipedrive and/or Squarespace
  • Fluent skills in Finnish
  • Interest towards city planning and culture

Sounds like you? Please submit your CV and motivation letter in PDF-format by latest 2nd of November via our application system. Please also mention your salary request and the earliest possible starting date in your application documents. Remember to use the application system, we do not accept applications by email.

In this position you will be employed directly to Mapita Oy. You can learn more about the company here: For more information about the recruitment process contact aTalent’s Recruitment Manager Roosa Lönnqvist (+358 50 421 0255, roosa.lonnqvist(at)

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