We will familiarize ourselves with your company's employer promise, vision, values, employee surveys, recruitment materials, and brand guidelines. Our goal is to understand if the aforementioned aspects align with the experience that employees have with your company.
HR services
Employer branding
Build a reputation that attracts and engages top talent.
What is employer branding?
Employer branding refers to how potential and current employees perceive a company as an employer. Every company has an employer brand, even if it has never been actively built. Generally, company culture, employee development opportunities, and the work environment are at the core of employer branding. Our service helps clarify the best aspects of your workplace and how and to whom they should be communicated.
Some of our satisfied customers
What are the benefits of a strong employer brand?
It helps you stand out in the labor market
According to studies, a strong employer brand plays a decisive role in the success of recruitment. When implemented well, employer branding shows what everyday life at the company really looks like, who works at the company, and what kinds of roles exist. Honest, transparent communication attracts potential candidates and engages current employees – a workforce that is proud of its workplace is the best advertisement for a company.
It attracts top talent
At its best, a strong employer brand can lead to a situation where your company does not even need to launch a public recruitment campaign, as suitable talent can be found through open applications and direct inquiries. This leads to savings in recruitment costs, as the company does not need to allocate resources to recruitment marketing and attracting experts.
It reduces turnover and improves business performance
Recruitment is always a major investment. Its costs do not only include the working hours spent on the recruitment process and the price of marketing materials, but also employee onboarding and the costs of potential re-recruitment. Because a strong employer brand helps attract the best candidates and reduces the number of hiring mistakes, its return can be measured in reduced total recruitment costs.
Our service is suitable for companies that want to:
- Improve the attractiveness of their workplaces and increase the chances of successful recruitment
- Understand which areas of the company’s employer brand are in good shape and which require attention
- Understand what the current challenges in attracting job applicants are caused by
- Allocate resources for employer branding development in a sensible way: who should carry out the development work, on what timeline, and with what objectives
Employer branding work is part of our HR as a Service offering. Naturally, we can also support you with recruitment in concrete ways by managing the recruitment process with an excellent candidate experience, highlighting the aspects that are important to the target audience, and increasing your visibility in the candidate market.
Client experiences
As a result of aTalent's solution, we have successfully reached potential candidates and significantly expanded our talent pool. The collaboration with aTalent has been smooth and agile.
Let us know how we can be of help
Contact us and we'll get back to you as soon as possible!