Case study
Hartwall OyjBusiness Finland
Business Finland was established in 2018 when Finpro and Tekes merged to form a new organisation. Its mission is to make Finland one of the world's most attractive and competitive environments for innovation, where businesses can grow, develop and succeed.
Business Finland provides funding and support to Finnish companies of all sizes, helping them turn their innovations into international success stories.
Challenge
Business Finland needed to find a recruitment partner through a competitive tendering process to recruit nine highly educated young professionals for different trainee positions within a tight schedule. Another important goal was to strengthen Business Finland's employer brand among students and professionals at the beginning of their careers.
Solution
The trainee positions were filled through public recruitment, supported by a recruitment campaign designed to increase Business Finland's visibility as an employer.
aTalent's efficient and high-quality screening and interview process made it easier for Business Finland's hiring managers to make their final decisions, saving them both time and resources.
aTalent began working with Business Finland in 2019 after winning the tender to manage the organisation's spring trainee recruitment campaign.
Spring 2019 trainee recruitment
Business Finland was looking for a partner to plan, schedule and carry out its spring 2019 trainee recruitment campaign and process within a tight timeframe. aTalent won the tender by demonstrating its strong understanding of university students and young professionals, as well as its expertise in reaching this target group. aTalent also presented a clear plan for delivering the recruitment campaign on a tight schedule.
The project included working with Business Finland to create job advertisements and marketing materials, maintaining active communication with candidates throughout the application process, receiving and screening applications through phone and video interviews, and presenting the most suitable candidates to Business Finland. The recruitment process was also supported by a nationwide recruitment campaign. The campaign promoted the available trainee positions while introducing Business Finland as an organisation and employer, helping to increase its visibility among the target audience.
All nine positions were successfully filled despite the tight schedule, and nine new trainees joined Business Finland in May 2019.
The recruitment project received very positive feedback from Business Finland's hiring managers. They felt that working with aTalent saved them significant time, and that communication and collaboration with aTalent's contact persons were smooth and efficient.
The quality of the candidates was also high, and the recruitment campaign was seen as a valuable way to increase Business Finland's visibility among young professionals.
aTalent created a recruitment campaign that reflected Business Finland's employer brand and reached exactly the right candidates, all within a short timeframe. The entire recruitment process was carried out on a very tight schedule, but the candidate experience was never compromised. Working with aTalent was excellent throughout.
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